Expressive personality.

For this exercise we had to pair up with someone in the class that we ‘don’t know that well’. I paired up with Zarna, who I have spoken to briefly on a few separate occasions, which was nice because it wasn’t too awkward.. plus, Zarna is a really friendly, laid back and easy to talk kind of gal anyway so I was glad. 🙂

We basically had to ask questions, make conversation to find out more about the other person. What they like, what they dislike, what interests they have.. in general what kind of person they are and what their personality is like.

Once we thought we gathered enough information we had to create fonts of their full name to match their personality.

In the amount of time we had, I could only come up with three designs. I actually found this to be quite difficult. Mainly because initially I misinterpreted what was said. I kept thinking that we had to design a font to represent them, for example if they are a happy person I would’ve thought that I needed to use things like yellow smiley faces in the font, whereas they wanted us to create a more vibrant, brightly coloured, bouncy, curvy, rounded font to represent happy instead. Reading by how it’s written rather than what it contains.

I thought I’d post my attempts anyway.

1. My first attempt I used a classic, times new roman-esque font in a semi circle shape to represent her ambitious personality. I used a bold, classic font in capitals to show a sense of importance and strength. I drew it in a rainbow semi-circle shape to make it look as though we’re looking up at it like a skyscraper effect to represent always aiming high. Additionally, because Zarna is one of two student reps. of our class she could be seen as someone to look up to and someone to aspire to.
2. My second attempt I used a dotted lettering effect with black pen first and then blues, greens and a hint of purple in a flowing, whimsical motion in a dream like effect as she mentioned she is a bit of a ‘dreamer’. I think this was my best out of the three that matched the criteria. I really liked the way it has turned out.
3. My third and final attempt the word I wanted to symbolise was ‘relatable’. I tried making all the letters of Zarna’s name all relate in some way. For example, you can see I tried to incorporate the ‘Z’ into the ‘A’ and also a sidewards ‘n’ and ‘A’ combined to create the letter R. I mixed and matched various letters together to create new letters.  I really like the outcome and idea behind it, although I don’t think it’s as visually appealing as the other two.

We then had a review of everyone’s work and discussed what we liked, what made them work/not work. There were a few pieces that I really liked and caught my attention. I liked their use of colour and how only parts of the letters are revealed.

#CardiffTypeHunt #RevealConceal

We got involved in Cardiff’s Type Hunt today. We were asked to go around Cardiff, in either pairs or groups of three, to take photographs of various types that we found interesting then to upload them onto Instagram with the hashtags #CardiffTypeHunt and #RevealConceal.

These were some of my favourites that I captured.